When designing an organization, what are the two primary challenges managers need to address?

The focus on motivating and coordinating as the two primary challenges in designing an organization reflects essential aspects of effective management.

Motivating employees is crucial because a highly motivated workforce tends to be more productive, engaged, and committed to the organization's goals. Managers must create a work environment that fosters motivation, which can involve implementing effective reward systems, recognizing employee achievements, and encouraging professional development.

Coordination is equally important as it ensures that all parts of the organization work together smoothly toward common objectives. This involves establishing clear communication practices, defining roles and responsibilities, and fostering collaboration among teams. Without proper coordination, efforts can become fragmented, leading to inefficiencies and missed opportunities.

While the other options address important aspects of organizational management, they do not encapsulate the foundational challenges in the same way. Resource allocation and strategy development, for instance, are essential but often stem from the motivation and coordination of people. Similarly, innovation and productivity, as well as recruitment and training, are vital but are more focused on specific operational aspects rather than the overarching design and functioning of an organization. Thus, emphasizing motivation and coordination provides a comprehensive view of the managerial challenges inherent in organizational design.