Decentralizing authority in a marketing company can lead to ______ employees in order to reward creativity and innovation.

Decentralizing authority in a marketing company fosters a culture of empowerment among employees. This approach allows employees to make decisions and take initiative within their roles, which significantly enhances their sense of ownership and responsibility. By empowering employees, organizations encourage creativity and innovation as team members feel more confident to propose new ideas, experiment with creative solutions, and take risks without the fear of immediate oversight or punitive consequences.

In a decentralized structure, employees are typically given the autonomy to tailor their strategies and approaches to fit specific projects or needs, which is particularly important in a dynamic field like marketing where adaptability and innovative thinking are crucial. Empowered employees are more likely to be engaged and motivated, leading to higher job satisfaction and a more vibrant organizational culture that prioritizes continual improvement and responsiveness to market changes.

The other options do not capture the essence of the positive outcomes associated with decentralization in a way that supports creativity and innovation. For example, delegating is a necessary part of decentralization but does not inherently imply the reward of creativity and innovation as empowerment does. Restricting and monitoring suggest a lack of freedom and creativity, which goes against the aims of decentralization in a modern organization.